Mason Adams
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Mason Adams (February 26, 1919 – April 26, 2005) was an American
character actor A character actor is a supporting actor who plays unusual, interesting, or eccentric characters.28 April 2013, The New York Acting SchoolTen Best Character Actors of All Time Retrieved 7 August 2014, "..a breed of actor who has the ability to b ...
and
voiceover Voice-over (also known as off-camera or off-stage commentary) is a production technique where a voice—that is not part of the narrative (non-diegetic)—is used in a radio, television production, filmmaking, theatre, or other presentations. ...
artist. From the late 1940s until the early 1970s, he was heard in numerous radio programs and voiceovers for countless television commercials, the latter of which he resumed in the 1980s and 1990s. In the early '70s, he moved into acting and from 1977 to 1983 held perhaps his best-known role, that of Managing Editor Charlie Hume on ''
Lou Grant Lou Grant is a fictional character played by Ed Asner in two television series produced by MTM Enterprises for CBS. The first was ''The Mary Tyler Moore Show'' (1970–1977), a half-hour light-hearted situation comedy in which the character ...
''. He also acted in numerous other television and movie roles, most prominently '' Omen III: The Final Conflict'' (1981) and '' F/X'' (1986).


Early life

Adams was born in
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
. He earned a Master of Arts degree from the
University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...
in theatre arts and speech, and also attended the
University of Wisconsin–Madison A university () is an educational institution, institution of higher education, higher (or Tertiary education, tertiary) education and research which awards academic degrees in several Discipline (academia), academic disciplines. Universities ty ...
, studying theater arts. He made his stage debut in 1940, appearing in summer stock at
Baltimore Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
's Hilltop Theater.


Career

Adams was heard on many radio programs during Radio's Golden Age. A notable recurring role of his was that of Pepper Young in ''
Pepper Young's Family ''Pepper Young's Family'' is a daytime drama series, with various format and title changes during its long run from 1932 to 1959. It was created and written by short story author and playwright Elaine Sterne Carrington. History With Burgess Mered ...
'', which aired from 1947 to 1959. He also portrayed the deadly
Nazi Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in ...
Atom Man in a classic 1945 serial on the
radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmit ...
version of '' The Adventures of Superman''. During the '60s, Adams was ubiquitous as a voiceover actor in television commercials for foods and household products, most notably for
Chiffon margarine Chiffon margarine was first manufactured in 1954 by Anderson, Clayton and Company, a cotton products firm of Houston, Texas.
,
Crest toothpaste Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, ...
("Helps stop cavities ''before'' they start") and
French's French's is an American brand of prepared mustard, condiments, fried onions, and other food items that was created by Robert Timothy French. French's "Cream Salad Brand" mustard debuted to the world at the 1904 St. Louis World's Fair. By 1921, F ...
food products (French's Mustard was "the best thing that happened since man first bit dog"). He also did the vocal part of the television commercials for
Smucker's The J.M. Smucker Company, also known as Smuckers, is an American manufacturer of food and beverage products. Headquartered in Orrville, Ohio, the company was founded in 1897 as a maker of apple butter. J.M. Smucker currently has three major bus ...
preserves ("With a name like Smucker's, it has to be good!"), a role he resumed in his later years. His voiceover work resumed in the '80s when he began providing the voiceover for
Cadbury's Creme Egg A Cadbury Creme Egg is a chocolate confection produced in the shape of an egg, originating from the British chocolatier Fry's in 1963 before being renamed by Cadbury in 1971. The product consists of a thick chocolate shell containing an en ...
s, which were advertised on television with Adams' catchy slogan, "Nobunny knows Easter better than him
he Cadbury Bunny He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' ...
" Also in the '80s, Adams did voiceover TV commercials for
Sherwin-Williams Paints Sherwin-Williams Company is an American Cleveland, Ohio–based company in the paint and coating manufacturing industry. The company primarily engages in the manufacture, distribution, and sale of paints, coatings, floorcoverings, and related p ...
, and radio commercials for the
Salvation Army Salvation (from Latin: ''salvatio'', from ''salva'', 'safe, saved') is the state of being saved or protected from harm or a dire situation. In religion and theology, ''salvation'' generally refers to the deliverance of the soul from sin and its c ...
. In addition, Adams was the narrator for Kix commercials in the '90s and a few
Dentyne Dentyne () is a brand of chewing gum available in several countries globally. It is owned by Mondelēz International. In 1899, a New York City druggist Franklin V. Canning formulated a chewing gum which he promoted as an aid to oral hygiene. " ...
and
Swanson Swanson is a brand of TV dinners, broths, and canned poultry made for the North American and Hong Kong markets. The former "Swanson Company" was founded in Omaha, Nebraska, where it developed improvements of the frozen dinner. The TV dinner bu ...
commercials. He was also the announcer for a 1992
WCBS-TV WCBS-TV (channel 2) is a television station in New York City, serving as the flagship of the CBS network. It is owned and operated by the network's CBS News and Stations division alongside Riverhead, New York–licensed independent station WL ...
news promotion and a 1986
Lysol Lysol (; spelled Lizol in India) is a brand of American cleaning and disinfecting products distributed by Reckitt, which markets the similar Dettol or Sagrotan in other markets. The line includes liquid solutions for hard and soft surfaces, ai ...
commercial. In the early '90s, he narrated ''Frontiers of Flight'', a
Discovery Channel Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channe ...
series on milestones of aviation. During the 1970s, Adams was a co-star of the NBC soap opera '' Another World'', and in 1976, he was in the original 1976 Broadway cast for '' Checking Out''. Following that, he landed perhaps his most famous role, Managing Editor Charlie Hume in the television series ''Lou Grant'', which aired from 1977 to 1982. Appearing in the show for its entire run, he landed three straight Emmy Award nominations for Best Supporting Actor in 1979, 1980, and 1981, each year alongside his ''Lou Grant'' co-star
Robert Walden Robert Walden (born Robert Wolkowitz; September 25, 1943) is an American television and motion picture actor. He is best known for his role as Joe Rossi on ''Lou Grant'', which earned him three Primetime Emmy Awards for Outstanding Supporting ...
, who played reporter Joe Rossi. During his run on ''Lou Grant'', Adams performed perhaps his most often-seen role, as the US president in '' Omen III: The Final Conflict'' (1981). He also appeared in popular TV movies, such as '' The Deadliest Season'' (1977), ''
Revenge of the Stepford Wives ''Revenge of the Stepford Wives'' is a 1980 American made-for-television science-fiction thriller film inspired by the Ira Levin novel '' The Stepford Wives''. It was directed by Robert Fuest with a screenplay by David Wiltse and starring Sharon ...
'' (1980), and '' The Kid with the Broken Halo'' (1982). In 1983, Adams joined
The Mirror Theater Ltd The Mirror Theater was founded by Sabra Jones in 1983, who was also the Founding Artistic Director. The first program of the theater was the Mirror Repertory Company (MRC). Founding members of the company included Eva Le Gallienne, John Strasb ...
's repertory company for their first season, appearing in ''Paradise Lost'', ''Rain'', ''Inheritors'', and ''The Hasty Heart''. This season was presented initially off-off-Broadway at the Real Stage Acting School, and was moved off-Broadway to the Theatre at St. Peter's Church. In 1986, he starred as Col. Edward Mason, one of his most famous feature-film roles, in the movie '' F/X'' starring
Bryan Brown Bryan Neathway Brown AM (born 23 June 1947) is an Australian actor. He has performed in over eighty film and television projects since the late 1970s, both in his native Australia and abroad. Notable films include ''Breaker Morant'' (1980), ' ...
and
Brian Dennehy Brian Manion Dennehy (; July 9, 1938 – April 15, 2020) was an American actor of stage, television, and film. He won two Tony Awards, an Olivier Award, and a Golden Globe, and received six Primetime Emmy Award nominations. Dennehy had roles in ...
, and in 1991, he appeared in the action movie ''
Toy Soldiers A toy soldier is a miniature figurine that represents a soldier. The term applies to depictions of uniformed military personnel from all eras, and includes knights, cowboys, American Indians, pirates, samurai, and other subjects that involve ...
''. In 1993, Adams starred as Walter Warner Sr., in the movie ''
Son in Law In law and in cultural anthropology, affinity is the kinship relationship created or that exists between two people as a result of someone's marriage. It is the relationship which each party to a marriage has to the relations of the other part ...
'' starring
Pauly Shore Paul Montgomery Shore (born February 1, 1968) is an American actor, comedian and filmmaker best known for his roles in 1990s comedy films. Shore began as a stand-up comedian at the age of 17, before becoming an MTV VJ in 1989. This led to a sta ...
, and then had roles in ''
Houseguest ''Houseguest'' is a 1995 American comedy film starring Sinbad and Phil Hartman and directed by Randall Miller, released to cinemas in the United States on January 6, 1995. Plot Kevin Franklin is an inner city Pittsburgh native; raised in an o ...
'' (1995), ''
Touch In physiology, the somatosensory system is the network of neural structures in the brain and body that produce the perception of touch (haptic perception), as well as temperature (thermoception), body position (proprioception), and pain. It is ...
'' (1997), and '' The Lesser Evil'' (1998). In the 1998
HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...
miniseries ''
From the Earth to the Moon ''From the Earth to the Moon: A Direct Route in 97 Hours, 20 Minutes'' (french: De la Terre à la Lune, trajet direct en 97 heures 20 minutes) is an 1865 novel by Jules Verne. It tells the story of the Baltimore Gun Club, a post-American Civil W ...
'', he played
Senator A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the el ...
Clinton P. Anderson Clinton Presba Anderson (October 23, 1895 – November 11, 1975) was an American politician who represented New Mexico in the United States Senate from 1949 until 1973. A member of the United States Democratic Party, Democratic Party, he pr ...
. His final role was in the
series finale A series finale is the final installment of an episodic entertainment series, most often a television series. It may also refer to a final theatrical sequel, the last part of a television miniseries, the last installment of a literary series, or ...
of '' Oz''.


Radio career

Mason Adams played many characters in Old-Time Radio programs, among them: * ''
The Adventures of Ellery Queen ''The Adventures of Ellery Queen'' is the title of a The Adventures of Ellery Queen (radio program), radio series and four separate television series made from the 1950s through the 1970s. They were based on the fictional character, fictional dete ...
'' * ''The Adventures of Superman'' * ''Big Sister''Sies, Luther F. (2014). ''Encyclopedia of American Radio, 1920-1960, 2nd Edition, Volume 1''. McFarland & Company, Inc. . P. 12. * ''
Big Town ''Big Town'' is a popular long-running radio drama featuring a corruption-fighting newspaper editor initially played from 1937 to 1942 by Edward G. Robinson in his first radio role, with echoes of the conscience-stricken tabloid editor he had ...
'' * ''
CBS Radio Mystery Theater ''CBS Radio Mystery Theater'' (a.k.a. ''Radio Mystery Theater'' and ''Mystery Theater'', sometimes abbreviated as ''CBSRMT'') is a radio drama series created by Himan Brown that was broadcast on CBS Radio Network affiliates from 1974 to 1982, an ...
'' * ''
The Crime Club ''The Crime Club'' was an imprint of the Doubleday publishing company, which later spawned a 1946-47 anthology radio series, and a 1937-1939 film series. Literature Many classic and popular works of detective and mystery fiction had their fir ...
'' * ''Exploring Tomorrow'' * ''Gasoline Alley'' * ''Grand Central Station'' * ''Inner Sanctum'' * ''The NBC Radio Theatre'' * ''
Nick Carter, Master Detective ''Nick Carter, Master Detective'' was a Mutual radio crime drama based on tales of the fictional private detective Nick Carter from Street & Smith's dime novels and pulp magazines. Nick Carter first came to radio as ''The Return of Nick Carte ...
'' * ''
Pepper Young's Family ''Pepper Young's Family'' is a daytime drama series, with various format and title changes during its long run from 1932 to 1959. It was created and written by short story author and playwright Elaine Sterne Carrington. History With Burgess Mered ...
'' * ''Proudly We Hail'' * ''Suspense'' * ''This Is My Story'' * ''
X Minus One ''X Minus One'' is an American half-hour science fiction radio drama series that was broadcast from April 24, 1955, to January 9, 1958, in various timeslots on NBC. Known for high production values in adapting stories from the leading American a ...
'' * ''
Yours Truly, Johnny Dollar ''Yours Truly, Johnny Dollar'' is a radio drama that aired on CBS Radio from February 18, 1949 to September 30, 1962. The first several seasons imagined protagonist Johnny Dollar as a private investigator drama, with Charles Russell, Edmond O'B ...
'' * Corporal Eddie on a series of public-announcement shows for the U.S. Army


Christmas recording

Adams played Mack in the episode "Miracle for Christmas" of the ''Grand Central Station'' radio series. In the story, Mack is an ambulance driver in a poor neighborhood, who drives an intern who turns out to be more than a doctor. It was repeated for six years out of popularity, and is still considered a classic from the Radio Golden Era. Adams achieved a bit of holiday immortality by taking part in a comedy spoof of "
The Twelve Days of Christmas The Twelve Days of Christmas, also known as Twelvetide, is a festive Christian season celebrating the Nativity of Jesus. In some Western ecclesiastical traditions, "Christmas Day" is considered the "First Day of Christmas" and the Twelve Days a ...
", called " The Chickens Are in the Chimes" (
RCA Victor RCA Records is an American record label currently owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America. It is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records; also Aris ...
74-8277, 1963). Recorded by
Sascha Burland The Nutty Squirrels were a jazz virtual band formed in imitation of Alvin and the Chipmunks. The Nutty Squirrels' music was characterized by their use of scat singing. They received a Top 40 hit in late-1959 as the song "Uh! Oh!". They also prece ...
and the Skipjack Choir, with Adams as the lead voice, this recording was issued in 1963 on a 45 rpm record, but has never been released on compact disc. The recording for the "B" side was "
Have Yourself a Merry Little Christmas "Have Yourself a Merry Little Christmas" is a song written in 1943 by Hugh Martin and Ralph Blane and introduced by Judy Garland in the 1944 MGM musical ''Meet Me in St. Louis''. Frank Sinatra later recorded a version with modified lyrics. In ...
". "The Chickens Are in the Chimes" has often been played over radio stations at Christmas, and became a holiday favorite ever since.


Personal life and death

Adams married Margot Fineberg in 1958. The couple had a daughter, Betsy, and a son, Bill. Adams died on April 26, 2005, from natural causes.Mason Adams, an Actor Lauded for Role on 'Lou Grant,' Dies at 86
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Filmography


Film


Television


References


External links

* * * * *
Obituary
in the Star Gazette {{DEFAULTSORT:Adams, Mason 1919 births 2005 deaths American male film actors American male radio actors American male television actors American male voice actors University of Michigan School of Music, Theatre & Dance alumni University of Wisconsin–Madison College of Letters and Science alumni Male actors from New York City People from Brooklyn Townsend Harris High School alumni 20th-century American male actors 21st-century American male actors